PORTLAND, Ore.--(BUSINESS WIRE)--
Columbia Sportswear Company (Nasdaq:COLM), a leading innovator in the
active outdoor apparel, footwear, accessories, and equipment industries,
today announced the following management appointments, each to become
effective October 1, 2017:
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Russ Hopcus will be appointed President of the prAna Brand, reporting
directly to Doug Morse, Senior Vice President - Emerging Brands and
APAC. Hopcus has served as Senior Vice President of North America Sales
for the Columbia brand since joining the company in 2013, during which
period Columbia brand wholesale sales in the region grew more than 30
"As a 32-year veteran of the active apparel and footwear industry, Russ
brings extensive leadership experience in brand and market development
to prAna," noted Morse. "He will be relocating to join our prAna team in
Carlsbad, California and be responsible for managing the brand in all
channels and continuing to strengthen the brand's position as a leader
in both performance and sustainability."
Mr. Hopcus commented, "I've long admired the great work that the prAna
team has done to build the prAna brand through a clear brand identity,
outstanding products and a commitment to sustainability and community.
I'm thrilled by the opportunity to join the team and further its mission
to inspire healthy, active, free-spirited lifestyles in the U.S. and
around the globe."
Succeeding Mr. Hopcus, Joe Craig will be promoted to Senior Vice
President, North America Sales for the Columbia brand, reporting
directly to Franco Fogliato, Executive Vice President - Americas General
Manager. Mr. Craig first began working with Columbia in 1995,
representing the brand in 9 states as an independent sales
representative and co-owner of CW Outdoors. He then joined Columbia in
2009 and has served as Vice President of U.S. Apparel Sales for the
Columbia brand since 2013.
"Joe is a talented sales executive who has built solid relationships
with our wholesale customers," said Fogliato. "I look forward to working
with him to develop and implement sales strategies that build upon the
Columbia brand's leadership position in the rapidly evolving North
Mr. Craig added, "These are challenging and exciting times in the North
American market. I am excited to continue working with Franco and our
wholesale customers to elevate the Columbia brand's compelling promises
of innovation, performance and accessibility for consumers of all ages
Succeeding and reporting to Mr. Craig, Dean Rurak will be appointed Vice
President of U.S. Apparel Sales for the Columbia brand. Mr. Rurak joined
the company in 1996 as a Columbia brand sales representative in Canada
and has held various roles in Columbia brand sales and product
management since moving to the company's Portland, Oregon headquarters
in 2008, where he has served as Vice President, Apparel Merchandising
since January 2017.
"Dean and I have worked together in many capacities over the past
decade," said Craig. "He has always been a valued partner with keen
consumer insights and a solid understanding of the North American
wholesale markets. His experience will be instrumental as we work to
build upon the Columbia brand's strong position with our valued U.S.
Mr. Rurak added, "Columbia brand apparel is very well positioned to
capitalize on consumers' desire for accessible performance to support
their interests across a wide variety of outdoor activities, from urban
outings to wilderness adventures. I'm excited to explore more ways to
connect with consumers through our wholesale customers and drive
mutually profitable growth."
Joe Boyle, Executive Vice President - Columbia Brand President, will
oversee merchandising for the Columbia brand while the company carries
out a search to fill the brand's global apparel merchandising role.
Additional background on the earlier careers of Russ Hopcus, Joe Craig
and Dean Rurak can be found at http://www.columbia.com/About-Us_Officers-And-Directors.html.
In addition, Stu Redsun, SVP and Chief Marketing Officer, has departed
the Company. Columbia brand President, Joe Boyle, has appointed interim
leadership for the Columbia brand marketing group while the Company
launches a search for the redefined global Columbia brand marketing role.
About Columbia Sportswear Company
Columbia Sportswear Company has assembled a portfolio of brands for
active lives, making it a leader in the global active lifestyle apparel,
footwear, accessories, and equipment industry. Founded in 1938 in
Portland, Oregon, the company's brands are today sold in approximately
90 countries. In addition to the Columbia® brand, Columbia Sportswear
Company also owns the Mountain Hardwear®, SOREL®, prAna®, and OutDry®
brands. To learn more, please visit the company's websites at www.columbia.com,
This document contains forward-looking statements within the meaning of
the federal securities laws, including statements regarding
profitability and growth. Forward-looking statements often use words
such as "will," "anticipate," "estimate," "expect," "should," and "may"
and other words and terms of similar meaning or reference future dates.
The company's expectations, beliefs and projections are expressed in
good faith and are believed to have a reasonable basis; however, each
forward-looking statement involves a number of risks and uncertainties,
including those set forth in this document, those described in the
company's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q
under the heading "Risk Factors," and those that have been or may be
described in other reports filed by the company, including reports on
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Sr. Director of Investor
Relations & Corporate Communications
Global Brand Communications Director
Vice President of Marketing
Source: Columbia Sportswear Company
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