PORTLAND, Ore., Sep 22, 2010 (BUSINESS WIRE) -- Columbia Sportswear Company (NASDAQ: COLM), a leading innovator in the global active outdoor apparel, footwear, accessories and equipment markets, announced today that it will celebrate the public availability of its new Omni-Heat technologies with the launch of the largest and most integrated global marketing campaign in the company's history.
Omni-Heat delivers industry-leading warmth and superior regulation of body temperature without added bulk. The innovative reflective technology keeps people 20% warmer than ordinary liners while allowing excess heat and moisture vapor to escape, making Omni-Heat perfect for almost any outdoor activity. "Omni-Heat's distinctive reflective silver-dot lining is the most innovative warmth solution to hit the outdoor industry in decades and allows consumers to see the technology as well as feel it," said Sue Parham, Vice President of Global Apparel. "In addition, the space between the dots allows heat and moisture vapor to escape through the breathable, moisture-wicking liner so the wearer doesn't overheat."
At the 2010 Winter Olympic Games, members of the Canadian Freestyle Ski Team were equipped with custom Columbia Omni-Heat gear that helped them stay warm and limber in successful pursuit of the first Canadian Olympic gold medal ever won on home soil. Now, the technology is available to consumers around the world in nearly 100 styles of apparel, footwear and accessories.
To share the benefit of this groundbreaking advance in the world of outdoor apparel, Columbia created a global ad campaign as innovative as Omni-Heat itself. The marketing launch features print, online, web broadcast, social media and event marketing that introduces Omni-Heat to the public in an interactive and experiential way.
"We're excited about the breadth and innovation of the Omni-Heat campaign," said Dan Hanson, Vice President of Marketing at Columbia Sportswear. "In coordination with our retail partners around the world, we will be telling the Omni-Heat story through a vast array of media channels and creative executions that will make it nearly impossible for any consumer to miss the significance of this innovative warmth technology."
Key elements of the marketing campaign include:
Social Media Sites:
YouTube Channel: http://www.youtube.com/user/ColumbiaSportswear
About Columbia Sportswear Company
Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel, footwear, accessories and equipment. Founded in 1938 in Portland, Oregon, Columbia products are sold in more than 100 countries and have earned an international reputation for innovation, quality and performance. Columbia products feature innovative technologies and designs that protect outdoor enthusiasts from the elements, increase comfort, and make outdoor activities more enjoyable. In addition to the Columbia brand, Columbia Sportswear Company also owns outdoor brands Mountain Hardwear(R), Sorel(R), Montrail(R), and Pacific Trail(R). To learn more, please visit the company's websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com, and www.montrail.com.
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SOURCE: Columbia Sportswear Company
Columbia Sportswear PR
Scott Trepanier, 503-208-6566
Columbia Sportswear Investor Relations & Corporate Communications
Ron Parham, 503-985-4584
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