The company plans to launch new e-commerce sites for its flagship
Columbia brand, as well as for its rapidly growing Sorel brand, enabling
www.columbia.com will offer the broadest selection of Columbia's innovative, high-performance outdoor products, while www.sorel.com will feature a complete assortment of styles that have made Sorel one of today's hottest global fashion footwear brands.
For customers who prefer to research online and then buy in-store, both sites will offer easy, interactive tools to experience the brand, learn about product features and benefits, and find nearby independent retailers and online retailers that also carry the brands' products.
"We see e-commerce as an important tool that helps us fulfill our
responsibility to build a strong brand for the benefit of customers and
all of our business partners," said
The company first launched U.S.-only e-commerce sites for the Columbia and Sorel brands in Fall 2009. Those sites have successfully expanded demand across all sales channels by bringing customers closer to the brand, engaging them through dialogue and interactive social networking functionality.
Features will include:
Customers on both sites will also have the ability to reduce the environmental impact of their order by requesting shipment in a reused cardboard box using A Box Life®, a patent-pending program the company developed and introduced two years ago. Since inception, 66% of shoppers on Columbia's four branded U.S. e-commerce sites have chosen to have their purchases shipped in a used box. Customers can see where a cardboard box has travelled by scanning a Quick Response (QR) sticker located on the box. Tracking a unique box's path on www.aboxlife.com provides information such as the number of miles travelled, number of participants and the number of boxes saved. The company also attempts to minimize shipping material waste by using poly bags that are recyclable or reusable.
This press release contains forward-looking statements within the
meaning of the federal securities laws, including statements regarding
anticipated e-commerce launch dates and functionality. Actual events
could differ materially from those projected in these and other
forward-looking statements. The company's expectations, beliefs and
projections are expressed in good faith and are believed to have a
reasonable basis; however, each forward-looking statement involves a
number of risks and uncertainties, including those set forth in this
press release, those described in the company's Annual Report on Form
10-K for the year ended
U.S. & Canada Media:
Columbia Sportswear PR
Columbia Sportswear PR
Regina Cirmon, 011 00 41 22 870 90 61
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