WOBURN, Mass., May 19, 2009 (BUSINESS WIRE) -- Demandware, the leading on-demand ecommerce solutions provider, today announced that Columbia Sportswear Company™ (NASDAQ: COLM), a global leader in the active outdoor apparel and footwear industries, has selected the Demandware eCommerce Platform as the foundation upon which to build its new business-to-consumer online channel.
From its founding in 1938 as a small family-owned hat distributor, Columbia Sportswear has grown to be one of the world’s largest outerwear brands with annual sales in excess of $1.3 billion. Columbia offers an extensive product line that includes a wide variety of outerwear, sportswear, rugged footwear and accessories sold in more than 100 countries. Columbia.com is expected to launch on the Demandware eCommerce Platform in the summer of 2009, serving consumers in the United States, with other sites to follow to serve consumers in Europe and Canada.
Columbia’s ecommerce sites will convey the extensive breadth of the brand while showcasing “The Science of the Greater Outdoors” and how the company’s advanced product technologies protect consumers from the elements and enable people to enjoy the outdoors year-round. Columbia intends to create unique user experiences for its customers, incorporating contextual product content and rich media into their sites. In addition, Columbia will integrate ecommerce kiosks into several bricks-and-mortar branded retail stores that it plans to open in key metropolitan markets to greatly expand the product selection and inventory available in the stores.
“Demandware provides a full-featured, proven ecommerce platform that gives us the ability to own our brand online, along with all the benefits of its on-demand model – essentially the best of both worlds,” said Kerry Barnes, Columbia’s Vice President of Retail. “Among the platform providers we evaluated, Demandware also has the most experience in international ecommerce, making them the ideal partner to support our future plans for global expansion.”
Columbia selected Demandware because it provides:
“The Columbia brand is known for continuous innovation and superior quality and value, and we are delighted and honored to have been selected as their ecommerce provider. With Demandware, Columbia has a best-in-class platform for building exceptional ecommerce sites without the IT infrastructure burden of an in-house application,” said Stephan Schambach, Founder and Executive Chairman of Demandware.
About Columbia Sportswear
Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and a leading seller of skiwear in the United States, the company has developed an international reputation for quality, performance, functionality and value. The company manages a portfolio of outdoor brands including Columbia Sportswear, Mountain Hardwear, Sorel, Montrail and Pacific Trail. To learn more about Columbia, please visit the company's website at www.columbia.com.
About Demandware, Inc.
High-growth retailers and consumer brands looking to develop or extend the reach of their B2C ecommerce business trust Demandware as their strategic partner for ongoing success. Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Crocs, Jones Apparel Group, House of Fraser, Playmobil and Timberland. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email firstname.lastname@example.org.
Copyright Business Wire 2009