Columbia Sportswear Company Announces Appointment of Hyung-Rae Cho as General Manager of Korea Subsidiary
Succeeds SR Cho, Retiring After 25-year Career as Company's Korea GM
PORTLAND, Ore. & SEOUL--(BUSINESS WIRE)--
Columbia Sportswear Company (Nasdaq:COLM), a leading innovator in active
outdoor apparel, footwear, accessories and equipment, announced today
the appointment of Mr. Hyung-Rae (HR) Cho to serve as general manager of
the company's wholly owned Korea subsidiary, based in Seoul, effective
immediately.
Mr. Cho will succeed Mr. SR Cho (no relation), who has served as the
company's general manager of Korea for the past 25 years.
HR Cho, 53, brings more than 20 years of executive experience in the
Korean market, having served the past six years as Levi Strauss & Co.'s
general manager of Korea. During the nine years prior to Levi, he served
as general manager of Korea for Gillette and its subsidiary, Braun. In
each of those roles, he led the development and successful execution of
profitable strategic brand, product and marketing plans, and nurtured
strong relationships with customers.
"We are delighted to welcome HR Cho to the Columbia Sportswear family in
a senior leadership role in one of the company's largest markets," said
Bill Tung, Columbia Sportswear's vice president of Latin America/Asia
Pacific (LAAP), to whom Cho will report. "HR brings a wealth of
experience in international brand and retail management and I am
confident our brands will benefit from his vision and leadership."
Tung continued, "We are extremely grateful to SR Cho for his dedicated
service over the past 25 years. SR was the first employee hired by Gert
and Tim Boyle to lead Columbia's sourcing operations in Asia. In 1997,
he started a modest sales department that has since established Korea as
one of Columbia's largest markets. SR leaves behind a tremendous legacy
and a solid foundation for the team to carry forward."
HR Cho added, "I am honored and energized by the opportunity to join
Columbia Sportswear to pursue the growth potential of the company's
innovative outdoor brands."
About Columbia Sportswear Company
Columbia Sportswear Company is a leading innovator in the global outdoor
apparel, footwear, accessories and equipment markets. Founded in 1938 in
Portland, Oregon, Columbia products are sold in more than 100 countries
and have earned an international reputation for innovation, quality and
performance. Columbia products feature innovative technologies and
designs that protect outdoor enthusiasts from the elements, increase
comfort, and make outdoor activities more enjoyable. In addition to the
Columbia® brand, Columbia Sportswear Company also owns outdoor brands
Mountain Hardwear®, Sorel®, and Montrail®. To learn more, please visit
the company's websites at www.columbia.com,
www.mountainhardwear.com,
www.sorel.com,
and www.montrail.com.
Columbia Sportswear Investor Relations and Corporate Communications
Investors:
Ron
Parham, 503-985-4584
rparham@columbia.com
or
Columbia
Sportswear Public Relations
U.S. Media:
Scott Trepanier,
503-985-4183
strepanier@columbia.com
Source: Columbia Sportswear Company
News Provided by Acquire Media
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