New and unique visual apparel cooling technology to be released to consumers in Spring 2013 and to select athletes much sooner
Men's Freeze Degree Short Sleeve Crew (Photo: Business Wire)
Omni-Freeze ZERO is the culmination of a four-year effort to develop a new, revolutionary line of apparel that becomes cooler in hot, moist conditions. Distinctive little blue rings, embedded and visible in the fabric of Omni-Freeze ZERO apparel and footwear, contain a special cooling polymer. When exposed to sweat or moisture, these rings actually swell (similar to goose bumps) creating an instant and prolonged cooling sensation.
"Historically, outdoor and athletic brands have looked at sweating as a
problem…something to be wicked away with so-called ‘technical,'
decades-old polyester fabrics," said
Columbia will release the new technology to consumers in the spring of 2013. Omni-Freeze ZERO will be integrated across a line of 40 styles that will include men's and women's shirts, performance layers, headwear, sleeves and other accessories. Columbia will also add Omni-Freeze ZERO to its Powerdrain footwear models to keep the shoes cool in hot weather. The full line is designed to keep consumers and athletes comfortable from head to toe, even as temperature records continue to rise.
Omni-Freeze ZERO is the latest in a string of new technologies developed
by Columbia's Performance Innovation Team (PIT). The PIT is the research
and innovation division of
"We see Omni-Freeze ZERO as a real game changer in terms of how people
think about performance and comfort in hot weather," said
Given the performance of the products in hot conditions, professional athletes and teams interested in testing Omni-Freeze ZERO are encouraged to contact Columbia at email@example.com.
To learn more about Omni-Freeze ZERO and view other select apparel from Columbia's upcoming Spring 2013 collection, go to:
Pinterest Press Kit: www.columbia.com/presskit
Columbia, the flagship brand of
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50304412&lang=en
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