CONFIDENTIAL PORTIONS OMITTED
July 30, 2008
Securities and Exchange Commission
100 F Street, N.E.
Washington, D.C. 20549
Attn: Edwin S. Kim
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Re:
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Columbia Sportswear Company |
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Form 10-K for fiscal year ended December 31, 2007 |
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Filed February 28, 2008 |
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File No. 000-23939 |
Dear Mr. Kim:
Columbia Sportswear Company submits this letter in response to comments from the Staff of the
Securities and Exchange Commission contained in a letter to us dated June 13, 2008, which we refer
to as the comment letter, regarding our definitive proxy statement on Schedule 14A filed by us on
April 4, 2008, which we refer to as the proxy statement. In response to comment 2 of the comment
letter, this letter provides an expanded analysis supporting our conclusion that disclosure of
information regarding the performance goals for our equity-based incentives plans would result in
competitive harm, and thus that this information could be excluded under Instruction 4 to Item
402(b) of Regulation S-K. For your convenience, we have set forth the comments below in
italicized, bold type.
Certain Relationships and Related Transactions, page 7
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In footnote 12 to Columbia Sportswear Companys financial statements for the fiscal year
ending December 31, 2007, the company discloses that it leases certain operating facilities
from a related party of the Company. Please tell us why this transaction is not disclosed in
the Certain Relationships and Related Transactions section of the proxy statement. |
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The related party transaction disclosed in footnote 12 to our financial statements involves
Doug Hamilton, the manager of our Canadian subsidiary. Mr. Hamilton is not an executive
officer of Columbia Sportswear Company, and therefore the transaction is not required to be
disclosed in the proxy statement by Item 404 of Regulation S-K. |
Executive Compensation, page 11
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The companys proxy statement discusses performance targets for both its short-term incentive
and equity-based incentives plans for fiscal year 2007. The company, however, has not
provided quantitative disclosure of the terms of the necessary targets to be achieved under
each component for your named executive officers to earn their incentive compensation under
these plans. In future filings, please disclose the specific |
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performance targets used to determine incentive amounts or provide us a supplemental
analysis, based on the 2008 proxy statement, as to why it is appropriate to omit these
targets pursuant to Instruction 4 to Item 402(b) of Regulation S-K. In addition, please
tell us, within the timeframe below, whether the companys targets for the fiscal year 2008
are expected to be materially different from those of fiscal year 2007. To the extent that
it is appropriate to omit specific targets, please advise us of the disclosure that the
company will provide pursuant to Instruction 4 to Item 402(b) of Regulation S-K. |
Instruction 4 to Item 402(b) of Regulation S-K specifies that the applicable standard to use when
determining whether disclosure would cause competitive harm for the registrant is the same standard
that would apply when a registrant requests confidential treatment of confidential trade secrets or
confidential commercial or financial information pursuant to Securities Act Rule 406 and Exchange
Act Rule 24b-2. Each of these rules permits nondisclosure when relying on Exemption 4 of the
Freedom of Information Act, or FOIA (5 U.S.C. § 552(b)(4)).
FOIA Exemption 4 protects trade secrets and commercial or financial information obtained from a
person and privileged or confidential from public disclosure. For FOIA Exemption 4 to apply, the
following test must be satisfied: the information for which an exemption is sought must be (a) a
trade secret, or the information must be commercial or financial in character; (b) obtained from a
person, which includes a corporation; and (c) privileged or confidential. See Nadler v. Fed.
Deposit Ins. Corp., 92 F.3d 93, 95 (2d Cir. 1996); GC Micro Corp. v. Defense Logistics
Agency, 33 F.3d 1109, 1112 (9th Cir. 1994).
The first step in the analysis of whether nondisclosure is appropriate is to determine whether the
information is commercial or financial information within the meaning of FOIA Exemption 4. The
types of information courts have held to be commercial or financial information within the meaning
of the exemption include the following: sales and profit data, breakdowns of sales, market share
data and confidential bid amounts, Sterling Drug, Inc. v. Fed. Trade Commn, 450 F.2d 698,
709 (D.C. Cir. 1971); business sales statistics, including total net sales, total costs and
expenses, operating costs, gross sales and renegotiable sales, Fisher v. Renegotiation Bd.,
355 F. Supp. 1171, 1174 (D.D.C. 1978); pricing and technical designs, Landfair v. U.S. Dept of
Army, 645 F. Supp. 325, 328 (D.D.C. 1986) (holding that pricing and technical designs are
undoubtedly commercial or financial information); and results of audits of books, including sales
statistics, inventories, holdings, expenses, statements of profits and gross receipts, securities,
liabilities and employee salaries and bonuses, Natl Parks & Conservation Assn v. Morton,
498 F.2d 765 (D.C. Cir. 1974). Similarly, in Critical Mass Energy Project v. Nuclear
Regulatory Commn, 644 F. Supp. 344, 346 (D.D.C. 1986), vacated on other grounds, 830
F.2d 278, 281 (D.C. Cir. 1987), the court held that information is commercial if it relates to
commerce, or it has been compiled in pursuit of profit. (Citation omitted.)
The second step in the analysis is to determine whether the commercial or financial information is
being obtained from a person, which includes a corporation.
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The third step in the analysis is to determine whether the commercial or financial information is
confidential within the meaning of FOIA Exemption 4. In the principal case on this issue, the
Morton court looked first at whether the information at issue was of the type which would
customarily not be released to the public by the person from whom it was obtained. 498 F.2d at
766 (citing S. Rep. No. 813, 89th Cong., 1st Sess. 9 (1965)). In addition to satisfying this
initial inquiry, the information must also be of the type that Congress sought to protect within
FOIA. The Morton court indicated that the two-part policy test for confidentiality was
met if disclosure of the information is likely to have either of the following effects: (1) to
impair the Governments ability to obtain necessary information in the future; or (2) to cause
substantial harm to the competitive position of the person from whom the information was obtained.
Id. At 770 (footnote omitted); see also Critical Mass Energy Project v. Nuclear
Regulatory Commn, 975 F.2d 871, 873 (D.C. Cir. 1992); Pub. Citizen Health Research Group
v. Food & Drug Admin., 702 F.2d 1280, 1291 (D.C. Cir. 1983) ([E]vidence revealing [a]ctual
competition and the likelihood of substantial competitive injury is sufficient to bring commercial
information within the realm of confidentiality. (Citation omitted.)). As part of the two-part
policy test, the company must also establish that it faces competition. See Natl Parks &
Conservation Assn v. Kleppe, 547 F.2d 673 (D.C. Cir. 1976).
A. |
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Performance-based RSU company performance goals constitute commercial or financial
information |
As discussed above, the first step in the analysis of whether nondisclosure is appropriate is to
determine whether the three-year company performance components of our performance-based restricted
stock unit awards, which we refer to as RSUs, to named executive officers, other than our Chairman
and our President and CEO, constitute commercial or financial information within the meaning of
FOIA Exemption 4. The company performance components constitute commercial or financial
information within the meaning of FOIA Exemption 4 because this information is derived from our
proprietary three-year business plans and forecasts.
For the convenience of the Staff, we provide the following summary of our grants of
performance-based RSUs, as disclosed on pages 20 and 21 of the proxy statement. At the beginning
of each three-year performance period, the compensation committee awards performance-based RSUs and
establishes specified performance goals by which the number of performance-based RSUs that vest at
the end of the performance period are determined. The performance period for the performance-based
RSUs is three years, with new three-year performance period grants made annually. Achievement of
the established performance goals is determined at the end of the relevant three-year period and
represents cumulative performance during the period. We note supplementally that the performance
periods for the awards of performance-based RSUs overlap.
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Cycle 1
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2006 |
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2007 |
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2008 |
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Cycle 2
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2007 |
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2008 |
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2009 |
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Cycle 3
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2008 |
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2009 |
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2010 |
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Participants receive payouts in the form of common stock at the end of the performance period in
amounts determined by the extent to which the established performance goals were met. Twenty
percent of the award, the individual performance component, is subject to forfeiture based on
achievement of individual performance ratings. Eighty percent of the award, the company
performance component, is subject to increase or decrease based on specified (1) cumulative
operating income and (2) average return on invested capital levels in the performance period.
Average return on invested capital is a non-GAAP financial measure that supplements traditional
accounting measures to evaluate our financial return in a given period, relative to our invested
capital.
In the case of both company performance component categories, the measures reflect projected
business results that are eventually reported in our financial statements and related notes. The
cumulative operating income measure reflects the projected business results for which actual
results will be reported in our consolidated statements of operations. The average return on
invested capital is the average annual percentage return on invested capital in the relevant
performance period, and is calculated by dividing (1) net operating profit after taxes by (2) and
amount equal to total assets less excess cash less non-interest bearing current liabilities.
The components of average return on invested capital are reported or reflected in our financial
statement and related notes.
This financial information is comparable with the type of information for which the Sterling
Drug (sales and profit data), Fisher (total net sales, total costs and expenses,
operating costs) and Morton (expenses, statements of profits and gross receipts,
securities, liabilities and employee salaries) courts have held to be commercial or financial
information, as discussed above.
Moreover, this information is commercial information within the meaning of FOIA Exemption 4 because
it has been compiled in pursuit of profit, as discussed in Critical Mass Energy Project.
Management uses the measure of average return on invested capital to evaluate our effectiveness at
managing capital deployed and generate liquidity as revenue fluctuates, and believes this measure
is an appropriate measure of performance in the operation of the business. Management also
believes that operating income is an appropriate measure to evaluate company performance and
creation of shareholder value. These company performance targets provide our executive officers an
incentive to make strategic decisions to achieve or exceed the specified business and performance
goals, thereby enhancing our long-term profitability.
B. |
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Performance-based RSU company performance goals are obtained from a person |
The second step in the analysis is to determine whether the company component of the
performance-based RSU performance goals are obtained from a person, which includes a corporation.
This step in the analysis is satisfied because these goals are obtained from Columbia Sportswear
Company, which is a corporation.
C. |
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Performance-based RSU company performance goals are confidential |
The third step in the analysis is to determine whether the commercial or financial information is
confidential within the meaning of FOIA Exemption 4.
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1. |
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Performance-based RSU company performance goals not customarily released to the publicAs
discussed above, under Morton, financial or commercial information meets the first
part of the test for confidentiality if the information at issue was of the type which
would customarily not be released to the public by the person from whom it was obtained. Our
overall market assessment, strategies and plans are the basis for the performance-based RSU
company performance goals. Specifically, these goals are derived from our confidential,
long-term business plan as it exists at the time the goals are set. |
The information reflected in the performance-based RSU company performance goals would not
customarily be released to the public. Although we have publicly provided forward-looking guidance
regarding net sales and diluted earnings per share, we do not issue guidance for these or similar
measures for any extended periods, such as three years. Moreover, the performance-based RSU
company performance goals differ from guidance because they are aspirational in nature and reflect
our long-term strategic plans and assumptions, rather than attempts to predict near-term results.
Furthermore, nondisclosure of the performance-based RSU company performance goals for open
performance periods is not inconsistent with our planned disclosure in future proxy statements of
the completed annual target performance goals for participants in our annual Executive Incentive
Compensation Plan. Unlike the performance-based RSU company performance goals, the disclosure of
Executive Incentive Compensation Plan targets relate to an already completed year and do not
provide insights into our plans for future growth and profitability.
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Public disclosure of performance-based RSU company performance goals would cause substantial
competitive harm |
We face competition. As part of the Morton test for confidentiality, the next step in
the analysis is to determine if disclosure of the performance-based RSU company performance goals
is likely to cause substantial harm to our competitive position. As part of this step, we must
show, as a preliminary matter, that we face competition. As disclosed in our annual report on Form
10-K for 2007, we operate in highly competitive markets. We compete with others in our markets
based on the price, brand name, functionality, durability and style of our products. Some of our
competitors are substantially larger and have greater financial, distribution, marketing and other
resources than we do.
Public disclosure would cause substantial competitive harm. As noted above and described in more
detail below, the performance-based RSU company performance goals reflect our plans and aspirations
to grow our business. We believe that public disclosure of the performance-based RSU company
performance goals for any performance period would provide valuable information to our competitors.
We discuss below the reasons why we believe that public disclosure of performance-based RSU
company performance goals for open performance periods would cause substantial harm to us.
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We are particularly vulnerable to the forms of competitive harm described above because we
have only a single line of businessthe design, manufacture, marketing and distribution of
active outdoor apparel. A competitor may more easily use our performance-based RSU company
performance goals to discern our operating objectives than it would be if we were a
diversified company pursuing multiple lines of business. |
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Moreover, the playing field would not be level because we will not have a similar insight
into the business plans of our competitors. Many of our direct competitors are
privately-held companies or divisions of much larger publicly-held companies. Privately
held companies are not required to disclose any aspect of their incentive plans. Even among
publicly held competitors we would not be able to develop similar competitive insights if
these competitors do not have an incentive plan similar to ours that has three-year
performance periods, or if regulations in their countries of domicile do not require similar
disclosure. Furthermore, large, diversified publicly held companies with whom we compete
are not required to disclose the details that would allow us to discern the operating
objectives of their subsidiaries or divisions against which we compete. Thus, we would not
be able to perform the same type of analysis on the performance goals in our competitors
incentive plans. |
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Public disclosure of our performance-based RSU company component goals would provide
information to parties in contract negotiations with us that could be used to our detriment.
The analytic techniques described above could also be used by customers, distributors,
suppliers, manufacturers and vendors. With the resulting information, these parties could
demand prices, terms and conditions that are unduly favorable to them. In the aggregate, this
behavior could prevent us from achieving or exceeding our profit objectives or artificially
distribute the burden of our profit requirements amount our customers, distributors,
suppliers, manufacturers and vendors in ways that damage our future value. |
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Disclosure of the performance-based RSU company performance goals is not necessary for the
protection of investors |
Public disclosure of the performance-based RSU company performance goals is not necessary for the
protection of investors. First, this disclosure is not needed for an understanding of our
historical financial results. Second, investors seeking to understand trends and expectations
regarding our business results may look to our public disclosures in the management discussion and
analysis sections of our periodic reports on Forms 10-K and 10-Q. In addition, we provide on a
quarterly basis guidance reflecting our current near-term expectations regarding net sales and
diluted earnings per share. By contrast, the performance-based RSU company performance goals are
not updated on a quarterly basis. As a result, the performance-based RSU company performance
goals, especially toward the end of any three-year performance period, may not accurately reflect
managements current plans and expectations. Accordingly, we believe that disclosure of our
performance-based RSU company performance goals, which are set to provide
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CONFIDENTIAL PORTION OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION. |
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CONFIDENTIAL PORTIONS OMITTED
incentives to our executive officers, may be confusing to shareholders relative to our periodic
guidance. After the end of each three-year performance period, most of the actual results with
respect to performance measures at issue will be reflected in our financial statements and related
footnotes for the three fiscal years in that performance period.
For the foregoing reasons, we believe that information regarding our performance-based RSU company
performance goals is within the scope of FOIA Exemption 4.
* * *
If you have any questions regarding this letter, please feel free to call me directly at (503)
985-4011.
Sincerely,
/s/ Richelle T. Luther
Richelle T. Luther
Deputy General Counsel
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cc: |
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Peter J. Bragdon
Bryan Timm
John R. Thomas |
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