Investing in Our Strategic Priorities to Enable Long-term Sustainable Profitable Growth

At Columbia, we are committed to driving long-term sustainable profitable growth. Our business momentum and fortress balance sheet enable us to invest in our strategic priorities to:

• Drive brand awareness and sales growth through increased, focused demand creation investments;
• Enhance consumer experience and digital capabilities in all of our channels and geographies;
• Expand and improve global direct-to-consumer ("DTC") operations with supporting processes and systems; and
• Invest in our people and optimize our organization across our portfolio of brands.